In early 2020, speculation about Doritos changing their iconic packaging went viral. Many were crushed thata brand all about "taking bold to a new level" had made a plain "childlike" logo. Wether this war true or not,I wondered what Doritos could look like with a simple design, while still keeping their unique bold style.
After going through all of the stages of typography, design, color, packaging; I achieved a simplistic yet effective design for Doritos. Achieving the goal to "Take Simple to a New Bold"