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Gravity Vault

The Gravity Vault franchise debuted a unique bouldering-only facility in Montclair, NJ. My objective was to enhance online engagement and drive online membership sales through the new website focused on improved UX/UI.


Creative Designer & Strategist


  • Website Design

  • Marketing Plan

  • Strategy 


  • Diversity the population at the gym.

  • Redesign the website to enhance UX/UI

  • Increase social media presence and membership sales. 


  • Created monthly community events, diversifying the climbing population. ​


  • Increased the follower engagement and membership sales by 10% 


  • Increased the number of customers using Gravity Vault's website to purchase products, register for events, etc. 

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