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Gravity Vault

The Gravity Vault franchise debuted a unique bouldering-only facility in Montclair, NJ. My objective was to enhance online engagement and drive online membership sales through the new website focused on improved UX/UI.


Creative Designer & Strategist


  • Website Design

  • Strategy 


  • New website aided customers in being more confident making purchases through the site

  • Integrated the Gravity Vault colors and design assets into the website

  • Increased the usability of the site for events, registration, day passes, etc. 

Screenshot 2024-07-08 at 9.54_edited.jpg
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